OUR TEAM

From ideation to creation to integration, our team of specialists are committed to provide our clients with unparalleled medical software development solutions and regulation strategies.
Management
Development
Software Quality Assurance and System Engineering
UX/UI
Marketing
Administration
Management

The company is managed by a professional and experienced management team headed by CEO and Founder, Dina Sifri.

Working with the MedDev Soft team means working with specialize professionals, each one committed to your success.

Dina Sifri
CEO & Founder
Dina is the Founder, CEO, and thought leader for MedDev Soft. With decades of experience in the Medical Device industry, her expertise goes beyond software and regulation. Combining creativity and curiosity, Dina works with clients as well as team members to develop Digital Health software which is practical, viable, and exceeds international quality standards.

Beginning with Phillips Medical in 1999, Dina has a passion for Medical Software and has worked with some of today’s largest Digital Health companies, keeping MedDev Soft on the pulse of the Medical Device industry.

Together with a team of software engineers, Dina assists companies from Startups to Enterprises who are looking for a partner in developing high-quality software and medical systems. She prides herself on completing projects within budget and on schedule, without sacrificing integrity.

In addition to earning an ME in Bio-Medical Engineering and an MBA in Business Administration from the Technion, Israel Institute of Technology, Dina holds an MA in Mathematics and Computer Science from the University of Haifa- Haifa, Israel where she researched and completed a thesis in medical image processing on automatic identification of lung tumors.

Her vision, ever-growing knowledge of Software Development, and Medical Industry insight keeps MedDev Soft continuously evolving.

Oren Sifri
CTO, VP of Research and Development
Oren is MedDev Soft R&D leader, finding new cases and pathways to activate new technologies. With an eye on quality, he is always brushing up on research and Digital Health developments. Also sporting the hat of Chief Technology Officer for the Company, Oren has been keeping MedDev Soft’s team up to speed with new technologies since 2012.

His career began with Microsoft in 1998 as a Web Applications Developer with the MSMQ Development team. He then went on to work with a major defense Company, Applied Spectral Imaging for the medical field, and Caliper from the GIS field.
Oren’s diverse background is vital to MedDev Soft’s out-of-the box approach while facing technological challenges. These focused and creative techniques help us develop Digital Health software that is reliable and of the highest quality.

Oren is known for his ability to find simple and creative solutions to complex problems. He is talented in locating and fixing problems of reliability and performance in existing code.

Accomplishments:
• M.Sc. in Computer Science with a thesis in Computer Graphics and Computational Geometry from the Technion Israel Institute of Technology
• MBA with a specialization in Management of Hi-Tech companies from the Technion, Israel Institute of Technology

Development

Our software development team includes only highly experienced software engineers, holding to high global standards. Each of our clients work with a designated development professional. Our team has diverse areas of expertise, allowing us to match the most suitable professional to each task.

Oren Sifri
CTO, VP of Research and Development
Oren is laser focused and always smiling as he reviews new technology, perfects lines of code, and leads team trainings. As the Chief Technology Officer for MedDev Soft, Oren has been keeping the MedDev team up to speed with new technologies since 2012.

His career began with Microsoft in 1998 as a Web Applications Developer with the MSMQ Development team. He later worked work with a major defense Company, Applied Spectral Imaging for the medical field, and Caliper from the GIS field.

Oren’s diverse background is vital to MedDev’s out-of-the box approach while facing technological challenges. These focused and creative techniques help us develop Digital Health software that is reliable and of the highest quality.

Accomplishments:
• M.Sc. in Computer Science with a thesis in Computer Graphics and Computational Geometry from the Technion Israel Institute of Technology
• MBA with a specialization in Management of Hi-Tech companies from the Technion, Israel Institute of Technology

Brigitte Gez
Senior Software Developer
• Programming and scripting Languages: C++, C, C#, Python, PHP, HTML, JavaScript, CSS, Perl, csh, sh
• Operating Systems (Programming and administration): Windows, Linux
• Version Control Systems: Mercurial, TFS, ClearCase, Visual SourceSafe, RCS, Git
• GUI Development: WPF + MVVM, WinForm
• Web Development: PHP, JavaScript, JQuery, WordPress, HTML, CSS
• Databases: MySQL, MongoDB
• OOP/OOD
• Hardware integration
• DICOM
Brigette has over 20 years of experience helping leading technology and medical companies. Joining MedDev Soft in 2014, she has led the company through many of its major development projects and is a large part of the forward momentum that comes with a focused team.

Her previous experience includes working at Philips and UltraSPECT. She proudly holds a B.Sc. in Mathematics and Economics and B.Sc. in Computer Engineering from the Hebrew University of Jerusalem.

Her Project Management mindset allows Brigette to deliver excellent customer service while dedicating individualized attention to each project she is given.

Aaron Megal
Senior Software Engineer
• Programming and scripting Languages: C++, C, C#, Python, PHP, JavaScript, LUA
• Communication: TCP/IP, SOAP, WCF, RTP
• Operating Systems: Windows, Linux, Android
• Version Control Systems: Mercurial, TFS
• Libraries and frameworks: WPF, ATL/COM, NumPy
• Web Development: PHP, JavaScript, HTML
• Big Data: HDF5
• Hardware integration
• C++ and C# server/client-side development
• Digital video and audio acquisition and interception
• OOP/OOD
• Multithreading
• Design Patterns
• Cyber security
Our Senior Developer, Aaron is an amazing Software Engineer, leading projects and remaining hands on throughout the product development cycle. With 20 years of experience, he specializes in overseeing complicated projects and finding simple solutions to complex challenges. Designing practical solutions, he applies his experience to streamlining integrated multi-modular systems. There is no task that Aaron cannot solve.

Prior to joining MedDev Soft in 2015, Aaron gained invaluable knowledge from his positions at VERINT, MATRIX, and NER Software Solutions.
Earning a B.Sc. in Computer Science form the Technion Institute of Technology in Israel.

Aaron is an excellent developer and team player who develops top-quality products in addition to preparing quality certified documentation.

Lena Danielli
Software Engineer
• Programming Languages: C++, C, C#, Matlab, Python, Java
• Scientific Programming: Python, Matlab, Numpy, scikit-learm, Pandas, MatplotLib
• GUI development with WPF
• Databases: SQL Server
• Machine Learning
• Computer Vision
• Signal Processing
• Embedded Programming
• Data Mining
Lena Danielli is an experienced multifaceted software developer. Holding a B.A. in Mathematics and Statistics from University of Haifa and a PhD student in the Bio-Medical Engineering faculty of the Technion, Israel Institute of Technology, she is brilliantly specialized in medical applications of machine learning.

Since joining MedDev Soft in 2018, Lena successfully taken the lead in some of the company's main projects. Lena brought to MedDev Soft more than 15 years of professional experience in software development, algorithmic development and technical leading in Jordan Valley Semiconductors.

Beyond software development, she has years of experience training teams to work efficiently and effectively. Lena is a fast learner, a great team player, independent dedicated worker, and loved equally by clients and colleagues.

Alexander Vitchevsky
Senior Software Engineer
• C++
• C#
• SQL
• Java
• Microsoft Azure
• Visual Studio
• MS-SQL
• .NET
• Android Devleopment
• Matlab
Alexander Vitchevsky is a brilliant multifaceted software and algorithmic developer, who has owned some of the most challenging development task at MedDev Soft since 2018. Alexander brought more than 25 years of professional experience in software development, algorithmic development and technical leading to MedDev Soft.

Clients love to work with Alexander and highly appreciate his professionalism, high productivity and high commitment. Over the years, he has successfully developed and led dozens of projects for a wide variety of industries, including for the medical industry. This gives him a unique approach to complex software applications.

Since earning an M.S. in Physics and Applied Mathematics from Moscow Institute of Physics and Technology (MIPT), he has performed all aspects of software engineering and management - specifications, architecture, design and development.

Asaf Gery
Software Developer
• Programming Languages: Java, Python, Ruby, Go, JavaScript, Perl, bash, C/C++, Perl, Groovy, Scala, Bash, Lisp, Scheme
• Java APIs: Hibernate, JPA, JEE, JAX-RS, Spring,
AJAX, Web Services, XML, JDBC, JSP/Servlets, Swing, AWT, etc.
• Mobile Development: JME (Java Mobile Edition), Native Android, React Native, BREW (Binary Runtime Environment for Wireless)
• Database: MongoDB, JDBC, MySQL, PostgreSQL, Oracle, MS SQL Server, SQLite, Redis
• Web Development: HTML5, XHTML, CSS/LESS/SASS(SCSS), JavaScript/CoffeScript, jQuery, Twitter Bootstrap, Django, Django Rest Framework, Python-Flask, ASP, Angular, React, Node.js, Servlet, Web Services, REST, SOAP
• Operating Systems: Linux, Microsoft Windows, OpenBSD, FreeBSD, Solaris
• Linux system administration
• Protocols: TCP/IP, HTTP, TCP/IP, REST, SOAP, SMTP
• Training
Asaf Gery is a brilliantly versatile software developer with experience of more than 20 years. His main expertise is Java and Linux but has also a wide technological knowledge in many other operating systems, programming languages and environments.

His background consists of working in gaming, telecommunication, and developing for systems which rely on Location Based Services. These insights from Asaf continuously push us to rethink what is possible for the future of MedTech. Modern Digital Health and Medical Devices require a blend of all these industries. With inpatient services being shrunken down into outpatient wearables, offering continuous monitoring, user interfaces and connectivity must be reimagined.

Asaf is self-educated and quick learner who likes to delve into new technology fields while striving for excellence.

Software Quality Assurance and System Engineering

Our SQA team relies on a strong core of testing engineers, bringing extensive experience in global regulatory requirements. Our thorough testers have joined us from diverse academic and technological backgrounds. Each have undergone a comprehensive training program in the validation of medical software systems ensuring they meet our quality standards.

Grace Feldman
SE and Regulation Manager
Joining MedDev Soft in 2011, Grace is a highly valued team member, making us proud as the leading Validation & Verification and Test Planning Engineers in Israel. Focusing on medical software systems, she leads our SQA Team, spearheading all our Quality Assurance projects and preparing them in accordance with international regulations.
Prior to joining the MedDev team, she earned a B.Sc. In Computer Science from the Technion, Israel Institute of Technology and sharpened her skills for 13 years as a Software Engineer Team Leader with Philips Medical Systems. Her largest claim to fame is that she was the first to develop automatic testing for Philips products.

Grace an experienced documents writer and reviewer. Her focus and stringency make her more strict than FDA reviewers. Drilling down into the details, she’ll ensure your documentation is of the highest standard.

Shlomit Hershcowitz-Schellas
SQA Manager
With an intuitive ability to understand and produce high-level Quality Assurance work, MeDev Soft has counted on Shlomit since 2017 to ensure that our work is of the highest quality.

Shlomit Hershkowitz Schles, who holds a B.Sc. in Industrial Engineering from the Technion, Israel Institute of Technology, brings more than 15 years of extensive experience as a software testing engineer to MedDev Soft. In the past two decades she has focused her expertise in medical systems and compliance with the global regulatory requirements.

Prior to joining MedDev Soft, Shlomit worked at Given Imaging as a senior testing engineer. She tested various software and hardware systems, being highly involved in the process of usability of products in the organization.
Shlomit Excels in finding fast solutions for complicated problems, mapping the shortest and most effective route to the best solution.

Mark Altshuller
System and Software Quality Engineer
Mark is one of the best kept secret at MedDev Soft. After 25 years working at Philips Medical Systems as senior software engineer, Mark joined MedDev Soft in 2018. Upon joining the SQA team as a Senior Systems Engineer, he has helped us push forward into new areas and technologies.

His has vast experience in system management and a deep understanding of the needs and standards of today’s medical systems.

Any task that comes into Mark’s hands is given a quick and efficient solution. Working with Mark is pleasant, professional, and our customers appreciate his open communication.

Alon Laniado
SW tester
Alon joined MedDev Soft team immediately after finishing his studies in Software Engineering at the Technion Engineering school.
Today Alon is involved in most of the company projects, juggling between them with the highest professional attitude.
Alon is specialized in Cyber security regulation, including penetration test execution.
Working with Alon provides a great professional experience, that is also very pleasant, and customer orientated.
Erez Raz
SW tester
Erez Raz is a highly experienced software tester, focused on finding bugs and pinpointing errors, saving time and headaches throughout the life of a product.

Specializing in medical system Quality Assurance, Erez has a foundational understanding of new and legacy technologies. HIs amazingly adaptive learning ability for new platforms allows him to perform his work methodically with precision, patience, and organization.

Customers who have worked with Eres appreciate that he is responsible, reliable, and has excellent communication skills. As part of his work he assists in many MedDev testing projects from the development testing stage, writing test scripts, to final release versions.

Erez joined us directly from the IDF Intelligence Unit where he received state of the art training and important tools to become an expert software inspector. Today Erez is studying his B.Sc. degree, gaining valuable and hands-on experience.

Nadeem Masalha
SW tester
As a junior Software Engineer, Nadeem has built and tested various user-facing cataloging systems, making him adept at pinpointing even the most subtle errors in software architectures. Working well in individual or collaborative environments, he takes a full-lens approach to understand a products purpose, uses, and potential challenges.

Enrolled as a Software Engineering student at the Technion Engineering school, Nadeem is always expanding his knowledge base through unique approaches to complex problems and gaining hands-on experience in working with medical technologies of tomorrow.

Natasha Vogman
SW tester
Specializing in manual testing of automation software, Natasha is helping us to bring the software to the highest quality level. Her focus and dedication to understanding automation processes offers our clients the peace of mind needed when dealing with major institutions.

Her experience in software testing and customer service within highly regulated industries allows for her to incorporate user needs along with regulatory requirements.

After her experience as a Programmer in the IDF Intelligence Corps, Computing Unit, Natalia gained her ASP.NET and ISTQB certifications to further help with the development of medical technologies.

UX/UI

Our UX/UI team provides a wide range of services in User Experience, User Interface, and GUI Design.

The experience UX/UI team will develop and overall concept and structure including navigation model and component location. After defining strategic goals and understanding the full scope of your needs, we’ll create a balance between usability and simplicity.

USER EXPERIENCE
The UX is an important part of the design process. A good User Experience is important for your clients to easily navigate the interface and understand how to use it. Developing an interaction-rich UX can motivate people to use your system leading to increasing sales while decreasing training & development costs.

GUI DESIGN
We will design a professional & attractive system while considering the UI requirements, budget, platform, and development environment. During the next phase of implementation, we’ll deliver a complete and accurate set of instructions for your programmers.

Hadar Menashe
Senior UI, UX & GUI Designer
In 2018, we expanded our services to include UX & UI solutions. Keeping with our high quality standards, Hadar has a proven record of being the most experienced person in this field.

Hadar has been designing interfaces for more than 15 years, creating solutions for defense systems, e-learning, financial, medical, security, social-networking, video editing, insurance, print industry, CRMs, and beyond. Platforms include: desktop, web, embedded, mobile, smart glasses, kiosks, and tablets.

Hadar develops the best UX solutions and highly intuitive GUI, adding an elegant touch to our customers’ products.

Marketing

Our marketing team is our initial connection to you. They strive to keep our clients informed about new Digital Health developments and have their finger on the pulse of the industry.

Our team keeps us informed and up to date on trends, allowing for us to better predict developments and client needs. Thanks to our excellent marketing team, MedDev Soft is growing and it’s team and gaining invaluable experience.

Tali Bereshit
Pre-Sales Manager
Joining the team in 2017, Tali has been at the forefront of MedDev Soft’s growth. Building on over twenty years of experience of business growth with Technological and Medical Companies, she is a cornerstone of our team.
Her interpersonal skills, combined with deep industry knowledge, makes her our go-to for discovering new frontiers, growth, and overall inquires.
Her organizational abilities make her an integral member of MedDev Soft, acting as an essential touchpoint between departments.
Always building upon her extraordinary ability, Tali studies Psychology at the Open University.
Rafi Spiewak
Digital Marketing and Content Writer
With a passion for Medical Devices and Digital Health, Rafi uses his marketing vantage point to give MedDev Soft a unique voice. Keeping up to date with the latest news and technology, he helps our customers stay up to speed with industry insights and keep an eye on where the market is headed.

Earning an MA from Suffolk University, Boston, USA he brings a global perspective to the unique needs of our international clientele.

Administration

Our company would not be what it is without our support staff. They are the ones that take care of the outlying details so our Engineers can focus on their work.

Tali Bereshit
Pre-Sales Manager
Joining the team in 2017, Tali joined us with over twenty years of experience in Technological and Medical Companies, discovering new opportunities and markets for MedDev Soft.
Her interpersonal skills, combined with deep industry knowledge, makes her our go-to for customer questions and general inquiries. Her organizational abilities make her an integral member of MedDev Soft, acting as an essential touchpoint between departments.
Building upon her extraordinary ability, Tali studies Psychology at the Open University.
Elina Peer
HR manager
Demanding a deep understanding of our client needs, Elina is tasked with picking each individual Engineer, ensuring they are a perfect fit for our team.
She is an Experienced Human Resources Manager with a proven history of working in the Medical Device and Pharmaceutical industry. She adds to our team by pinpointing training opportunities and keeping high employee standards.

With an MBA from Haifa University, she is skilled at building and retaining our powerful team.

Naama Zamir
CFO
Naama, CPA holds an MBA from Harriet University. With over 25 years of experience in senior management positions such as CFO, Operations Manager, and HR Manager.
She has vast knowledge and experience in financial management, business development, leadership of growth processes in companies, business coaching, training, project management, and recruitment of personnel.
In addition to financial management, Naama expands upon our professional team, strengthening employees in order to continue growing our professional and business
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